Covering payroll between client invoices — without dilution.

Northpoint Media was growing the good kind of fast: more retainer clients, bigger campaigns, a team that doubled in a year. The problem was timing. Enterprise clients paid on net-60, but the agency’s designers and strategists were paid on the 1st and 15th like clockwork.

North Lending provided $50,000 in working capital to bridge the gap between billing and collection, so Ethan could keep making offers to great hires instead of pausing recruitment every time a big invoice sat unpaid.

“We didn’t want to raise money and answer to a VC for a cash-flow timing problem,” Ethan says. “This was the right tool — it solved exactly the thing that was actually broken.”

Northpoint has since added two senior strategists and signed its largest retainer to date, with the working-capital facility quietly handling the timing in the background.